Best Lead Capture Software for Small Businesses (Free & Paid)

Lead capture software is a tool that enables businesses to collect contact information from potential customers who express interest in their products or services. It allows small businesses to gather vital data like names, email addresses, phone numbers, and more from visitors on their websites, social media pages, or landing pages. This software often features customizable forms, pop-ups, and interactive content designed to encourage visitors to share their information willingly. Some advanced lead capture tools integrate seamlessly with email marketing platforms and customer relationship management (CRM) systems, streamlining the follow-up process. For small businesses, effectively capturing leads is crucial for building a robust customer base and driving growth. By automating the lead collection process, they save time and resources while ensuring no potential customer slips through the cracks. This helps in nurturing relationships and converting interested visitors into loyal customers. Investing in lead capture software can significantly boost a small business's marketing efforts and overall success. Here are some lead capture software options that small businesses can consider to enhance their lead generation strategies:

  • All Software

List of Top Lead Capture Software for Small Businesses

HubSpot Marketing Hub

Marketing Software for Businesses of Every Size

HubSpot offers a powerful and free marketing platform that is ideal for businesses of all sizes. With a wide array of tools and features, including email marketing, social media management, and analytics, HubSpot's marketing product empowers businesses to attract, engage, and convert customers effectively. This all-in-one platform makes it easy for businesses to create targeted campaigns, track p... Read more about HubSpot Marketing Hub

Free Trial

14 Days

Pricing Type

$800 Per month

Location

United States

Typeform

People-Friendly Forms and Surveys

Typeform is an interactive form-building tool that specializes in creating engaging and user-friendly forms, surveys, and quizzes. It stands out for its intuitive interface, allowing users to create forms that feel like a conversation. This approach helps in getting higher response rates. Typeform offers a variety of question types, from simple multiple-choice to complex logic jumps, making it ver... Read more about Typeform

Free Trial

Available

Pricing Type

$25 Per month

Location

United States

Salesforce Marketing Cloud Account Engagement

Grow revenue and scale customer engagement with B2B marketing automation software.

Salesforce Marketing Cloud Account Engagement, formerly known as Pardot, is a sophisticated marketing automation tool tailored for B2B companies. It stands out for its deep integration with Salesforce CRM, ensuring seamless alignment between sales and marketing teams. Key features include lead generation and nurturing tools, which automate personalized customer journeys, and email marketing that e... Read more about Salesforce Marketing Cloud Account Engagement

Free Trial

Available

Pricing Type

$1250 Per month

Location

United States

Heyday is a cutting-edge Conversational AI Platform Software designed to enhance customer engagement, support, and satisfaction through intelligent, real-time interactions. This comprehensive platform offers a wide range of features, including natural language processing, chatbot creation, multi-channel support, and advanced analytics, ensuring that businesses can effectively manage and optimize t... Read more about Heyday

Free Trial

NA

Pricing Type

Contact Vendor

Location

Canada

ClickFunnels

Marketing Funnels Made Easy

ClickFunnels is a powerful online tool developed to help businesses create effective sales funnels with ease. Its standout feature is the drag-and-drop interface, making it simple to build custom landing pages, sales pages, and entire funnels without needing technical skills. ClickFunnels supports a variety of funnel types, including lead capture, sales, and event funnels, catering to diverse mark... Read more about ClickFunnels

Free Trial

14 Days

Pricing Type

$81 Per month

Location

United States

AWeber

Email Marketing & More for Small Businesses

AWeber is a versatile email marketing software designed to help businesses connect with customers effectively. It stands out for its ease of use, making it ideal for both beginners and experienced marketers. Key features include a user-friendly email builder, enabling the creation of professional-looking emails without needing design skills. AWeber offers a vast library of templates, customizable ... Read more about AWeber

Free Trial

Available

Pricing Type

$899 Per month

Location

United States

Gleam Apps is a versatile contest software designed to help businesses run online competitions and promotions that engage audiences and grow brand awareness. The platform provides tools for creating customized contests, collecting participant data, and tracking entries across multiple channels, including social media, email, and websites. Gleam Apps allows businesses to set up various types of con... Read more about Gleam Apps

Free Trial

NA

Pricing Type

$10 Per user

Location

Australia

Freshsales

Easy Sales CRM Software

Freshsales is a customer relationship management (CRM) software that caters to businesses of all sizes. It streamlines the sales process by offering lead scoring, email tracking, and sales pipeline management in a single platform. Freshsales provides a 360-degree view of customers, centralizing communication and customer information. It features an AI-based lead scoring system, which prioritizes p... Read more about Freshsales

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ZoomInfo Sales is a powerful lead generation software designed to help businesses identify and connect with potential customers effectively. This platform offers a comprehensive database of business contacts, enabling users to search for leads based on various criteria, including industry, location, and company size. With ZoomInfo Sales, sales teams can access realtime information about prospects,... Read more about ZoomInfo Sales

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

ZoomInfo SalesOS

B2B sales prospecting software accelerates your pipeline & revenue.

ZoomInfo SalesOS, a robust sales intelligence platform, offers a comprehensive suite of tools for modern sales teams. Key features include extensive contact databases, ensuring users can find and connect with potential clients efficiently. Real-time alerts keep you updated on relevant changes within target companies, enhancing the timing and relevance of your outreach. Its integration capabilities... Read more about ZoomInfo SalesOS

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

monday sales CRM

The sales CRM software that’s fully customizable

monday sales CRM is a versatile software designed to streamline and enhance sales processes for businesses. Functioning as a Customer Relationship Management (CRM) tool, it empowers teams to manage leads, track deals, and foster customer relationships effectively. monday sales CRM stands out with its intuitive interface, enabling easy navigation and collaboration. Noteworthy features include custo... Read more about monday sales CRM

Free Trial

Available

Pricing Type

$12 Per month

Location

Israel

Bitrix24

All-in-one free platform to manage your team and run your sales

Bitrix24 is a versatile business management platform designed to streamline tasks and boost team collaboration. It serves as a centralized hub, integrating tools for communication, project management, and customer relationship management. With features like file sharing, automation, calendars, and task tracking, Bitrix24 simplifies daily operations for businesses of all sizes. Its user-friendly in... Read more about Bitrix24

Free Trial

15 Days

Pricing Type

$1590 Per month

Location

United States

Easypromos is a dynamic social media marketing software designed to help businesses engage their audience and grow their online presence. It offers a comprehensive suite of tools for creating and managing interactive promotions, contests, and campaigns across various social media platforms. Easypromos provides customizable templates and intuitive design features, allowing marketers to craft visual... Read more about Easypromos

Free Trial

Available

Pricing Type

$29 Per month

Location

Spain

Deltek GovWin IQ is a powerful government software solution that helps businesses identify and win government contracts. This platform offers a comprehensive database of government procurement opportunities, allowing users to search for contracts by agency, industry, and location. Deltek GovWin IQ provides valuable insights into contract requirements, competitor analysis, and market trends, helpin... Read more about Deltek GovWin IQ

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

NOLA is a customer relationship management (CRM) software that enables businesses to manage interactions, track leads, and improve client engagement. The platform’s contact management features allow users to store and organize customer information in a centralized database, making it easy to access client details, track communication history, and enhance service quality. NOLA’s lead management... Read more about NOLA

Free Trial

Available

Pricing Type

Contact Vendor

Location

United States

OnceHub is a dynamic conversational marketing platform designed to enhance customer engagement and streamline communication for businesses. This innovative software enables organizations to facilitate real-time conversations with customers through various channels, including chat, email, and messaging apps. OnceHub offers customizable chatbots that can handle common inquiries, schedule appointment... Read more about OnceHub

Free Trial

Available

Pricing Type

$0 Per user

Location

United States

Omnisend

Ecommerce Email Marketing and SMS Platform

Omnisend is an e-commerce marketing platform designed to streamline communication with customers. It offers tools for creating, automating, and personalizing emails, SMS, and push notifications. Key features include advanced segmentation for targeted messaging, pre-built automation workflows for events like cart abandonment, and a drag-and-drop editor for easy email design. Omnisend also provides ... Read more about Omnisend

Free Trial

NA

Pricing Type

$16 Per month

Location

United Kingdom

Cirrus Insight is a powerful integration software designed to enhance productivity by connecting Salesforce with other applications. This platform enables users to access Salesforce data directly within their email and calendar tools, streamlining workflows and improving collaboration. With its user-friendly interface, Cirrus Insight allows teams to track emails, schedule meetings, and manage cont... Read more about Cirrus Insight

Free Trial

Available

Pricing Type

$14 Per user

Location

United States

Act-On

The Smartest, Easiest to Use Marketing Automation Platform

Act-On is a comprehensive marketing automation platform designed to streamline digital marketing efforts. It offers features like email marketing, allowing users to create and send targeted emails. With lead management, users can track and nurture leads effectively. The platform also supports social media management, enabling engagement across various social channels. Act-On includes analytics too... Read more about Act-On

Free Trial

NA

Pricing Type

$900 Per month

Location

United States

Kartra

The All In One Marketing Platform

Kartra is an all-in-one marketing platform that combines various online business tools into a single, cohesive system. It's developed to help users build and grow their online business effortlessly. Key features include a powerful page builder for creating high-converting websites and landing pages. Its automated email marketing system, with advanced segmentation and behavioral-triggered emails, e... Read more about Kartra

Free Trial

30 Days

Pricing Type

$119 Per month

Location

United States

SnapApp is an innovative lead generation software designed to engage audiences and capture valuable insights through interactive content. This platform allows organizations to create quizzes, assessments, and polls that not only entertain but also gather information from potential customers. With its intuitive interface, marketers can easily customize content, track engagement metrics, and integra... Read more about SnapApp

Free Trial

Available

Pricing Type

$1650 Per user

Location

United States

Vtiger CRM

Maximize Growth with the best AI-powered CRM and GPT

Vtiger CRM is a cloud-based customer relationship management software tailored for small to medium-sized businesses. It centralizes customer information, making it easy to track interactions and manage customer relationships. The software offers sales automation, helping in managing leads, opportunities, and sales pipelines. Marketing tools within Vtiger assist in executing campaigns and tracking ... Read more about Vtiger CRM

Free Trial

15 Days

Pricing Type

$2100 Per month

Location

India

Datananas is an innovative lead generation software designed to help businesses identify, engage, and convert potential customers effectively. It offers a comprehensive suite of tools for prospecting, email outreach, and campaign management, ensuring a streamlined approach to building a robust sales pipeline. Datananas's intuitive interface allows users to import and manage contact lists, segment ... Read more about Datananas

Free Trial

Available

Pricing Type

$99 Per user

Location

France

Magileads is a comprehensive customer relationship management (CRM) software designed to enhance customer engagement and streamline sales processes. This platform provides a suite of tools for managing leads, tracking customer interactions, and automating marketing campaigns. With its user-friendly interface, Magileads enables sales teams to manage customer relationships effectively, ensuring pers... Read more about Magileads

Free Trial

Available

Pricing Type

$133 Per month

Location

France

Keap

Leading small business CRM and automation platform

Keap is a versatile customer relationship management (CRM) software designed for small businesses, offering an array of features to streamline client interactions and business processes. It includes advanced automation for tasks and marketing, helping users efficiently manage emails, appointments, and follow-ups. Its sales pipeline management tool ensures effective tracking of prospects and deals.... Read more about Keap

Free Trial

14 Days

Pricing Type

$249 Per month

Location

United States

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